50% of men and 40% of women complain about dandruff.Even if it is not a disease, dandruff are a disturbing dysfunction that can reach severe stages if it has not been treated correctly. Dandruff are the external sign of a scalp’s keratinisation disorder, caused by a microscopic yeast’ (called P.Ovale) proliferation. They come hand in hand with inflammation: itching and redness appear.To treat dandruff, La Roche-Posay launches KERIUM anti-dandruff micro-exfoliating shampoos, the 1st range of shampoos to dislodge dandruff from the scalp through root-targeting micro-exfoliation. With KERIUM, La Roche-Posay Laboratoire Pharmaceutique has transposed its expertise in skin care to scalp treatment. Anti-dandruff innovation, LHA™, an exclusive keratolytic active ingredient, performs fine, precise and targeted scalp micro-exfoliation at the root of the hair, to rapidly eliminate dandruff and control desquamation on a daily basis. The effectiveness of KERIUM Anti-dandruff shampoos has been proven by studies carried out in hospital-university environment(1):. Dandruff, itching and redness disappear from the first day of use. 6 weeks after treatment, the scalp is still clear, dandruff-free. To address all dandruff manifestations, the KERIUM range consists of 3 shampoos. . For persistent dandruff and intense itching, KERIUM Intensive Anti-dandruff Micro-exfoliating Treatment-shampoo integrates soothing Vitamin PP and benefits from a root-targeted technology to treat the origin of dandruff inflammation. . For moderate dandruff, KERIUM Anti-dandruff Micro-exfoliating frequent use shampoo eliminates dandruff and prevents them from re-occurrence. Declined in two formulas, they respect the physiological balance of hair and scalp and can be used frequently instead of the usual shampoo:- KERIUM Gel-shampoo treats oily dandruff on greasy scalps thanks to an anti-sebum complex composed of Zinc and PCA.- For dry dandruff or dry hair, KERIUM Cream-shampoo contains hydrating glycerine that compensates the dehydration of scalp and capillary fibre. And because classical anti-dandruff shampoos tend to damage the quality of hair, the Laboratoires La Roche-Posay have worked on 3 formulas that bring shininess, strength and softness to hair. KERIUM anti-dandruff shampoos have been appreciated for their remarkable cosmetic qualities: more than 7 out of 10 users have preferred KERIUM shampoos over their usual shampoo (2). With KERIUM, effectiveness goes hand in hand with cosmetic qualities. |
